Audience profile

stranger things 

Age- 15+ (mostly just teens) (not young children due to language and graphic nature of the show)
Gender- female
Ethnicity- white (english)

 Demographics- Mainly aimed at the unemployed so the lower band because of the childish aspect to it and mainly teens watch it which means students watch it.

Psychographics- reformers and explorers. this because in the show the kids want individualism in finding their friend but they cat have it. But that doesn't mean they don't crave the individualism. Its a very energetic show so its made for explorers and they show has many unexpected turns that explorers want. 

 The killing

 Age-16+ mostly adults or young adults. Due to graphic nature and murder within the series.
Gender-female
Ethnicity-white (danish/English)

Demographics- Aimed at the high management band. This is because the series looks like a intelligent sort of series so people who are high end workers will probably have the IQ to understand the series.

Psychographics- Main streamers. This is because they are conventional and domestic. The series is mostly about common knowledge and normal instincts. This makes them link with the series due to the intelligent nature of the series.

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